While we have well-known Haleem brands doing bumper business during Ramzan in Hyderabad, new entrants to the scene has a tough time building up a brand. Though a segment with low entry barriers, reputation plays a big role in consumer choice. One of the recent successes in the Haleem arena is Subhan Bakery whose product has made rapid strides in popularity.
Read: Subhan Bakery: Keeping Hyderabadi bakery traditions alive
Subhan Bakery is not a new name in Hyderabad food scene though. Operating from 1940s, it is known for its Osmania biscuits, and of course Dum Ke Roat, the Muharram speciality of Hyderabad is synonymous with them. During Muharram, a big queue is seen at their outlet in Nampally, of people patiently waiting to buy the roat. I know Syed Irfan, the owner of the bakery, and he is one of the most knowledgeable persons about Hyderabadi food.
Read: Dum Ke Roat: The Muharram special cookies
In 2023, Subhan also started to offer Haleem. With ingredients such as goat meat, pure ghee, daliya as well as select spices and dry fruits, a lot of attention was given to source quality stuff from reputed suppliers. I have had the opportunity to taste it over the last three years, and surely it is one of the top choices among the commercial setups selling Haleem. The Haleem is replete with ghee, the ingredients are well blended together and the wheat-meat ratio is quite high. Also, it has very very few bones, that too small, as a result you get your value’s worth when you buy a particular size. The packaging is also great with sealed container, so that if you plan to carry it to another location, you have no trouble at all.
With these plus points, it is no wonder that the Haleem has made to most of the lists of top go-to places during the holy month. I would advise anyone to visit them during Ramzan and try their best-of-breed Haleem.
Back To: The Haleem Trail
Subhan Bakery
11-6-467, Nampally Market, Devi Bagh, Bazar Ghat,
Lakdikapul, Hyderabad, Telangana 500001
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